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One example is in the doctor’s office not far from here where there is a poster strategically positioned at the desk where patients make their payments and arrange for their next appointment. The poster, a 24×48 high-quality beauty created by Delft Printing Inc. (SCG), paid for itself the first day it was hung on the wall. On that day, a patient saw the poster, which advertised a lucrative cosmetic service, and said, “I didn’t know you did that!”
The rest of the story involves a very satisfied patient, growing word-of-mouth referrals, and a highly profitable new service line. And it all started with a poster from SCG created on our state-of-the-art printing presses using quality paper that creates eye-popping graphics.